Gay car brands
Research among LGBT consumers shows that majority of us desire to spend our money with companies that have progressive policies towards their LGBT employees. The only problem is, that information hasn’t been easy to spot — until now.
Gaywheels.com has done the footwork and proposals this list of gay-friendly manufacturers that sell vehicles in the USA. To be considered gay-friendly, an automakers must, at a minimum, contain a policy that prohibits workplace discrimination on the basis of sexual orientation.
Once you’re armed with the information, you have the option whether or not to spend your money with companies that are gay-friendly. Of course, we encourage you to vote with your checkbook and support companies who treat their LGBT employees equally.
UPDATE: SEPTEMBER 2018
We’re joyful to report that all major automakers doing business in the U.S. now meet the minimum standard for classification as LGBT-friendly. Going forward, we’ll distribute information with you that shows which have gone the extra mile to prohibit discrimination on the basis of gender identity, to offer medical coverage for trans employees, and more.
Gay-friendly automakers elmwood1 A while ago, on the Car Talk Web site, there was a list of the top ten cars for gays and lesbians. Apparently, the top lgbtq+ car was the Volkswagen Jetta; the top lesbian vehicle was the Subaru Outback. It doesn’t look like there’s anything inherent about these cars that would say “alternative lifestyle,” but based on my observations, whenever I see a woman driving in an Outback or Forester, a disproportionately large number of them look butch and serious, many with a passenger that also has the same glance. Whenever I notice a Jetta driven by a male, a disproportionately big number of them look very attractive and very good groomed, at least compared to normal-looking guys like me. I know not all female Outback and Forester owners are lesbians, and not all male Jetta drivers are lgbtq+. Still, though, what is it about certain vehicles that causes them to be popular among the alternative lifestyle community? Johnny_L.A2 I’m not homosexual, but I considered buying a Jetta several years ago. I’ve noticed that there are a loarge number of Subarus up here (a higher number per capita, it seems to me, than in L.A.), and I possess no DEARBORN -- In an unusual move for a U.S. automaker, Ford Motor Co.'s Jaguar brand is launching an advertising campaign targeting gay consumers, the company said Tuesday. Since the purchase of a car involves quite a substantial amount of money, wagon manufacturers have turned their attention to the L and G markets decades ago: some brands aim for gay men, others typically for lesbians. Subaru was the first one to recommend themselves to lesbian drivers, and they have done so for years, with the help of i.a. Martina Navratilova. Subaru also spoke out politically, in support of LGBT. They are, hands down, the winner in the LGBT-friendly competition (see below). Brands like Jeep, Audi, Toyota, Fiat, BMW, Ford and Volvo have all targeted the G(LBT) consumers over the years, and this has only increased since the 2015 decision of the SCOTUS in the US has made the rainbow mainstream. The website Gay Wheels is dedicated to the machine as an object of admiration, status, hobby for gays and lesbians, and discusses how – and why – car companies engage in gay marketing. They describe themselves as “the sole source of information specifically targeted to and about lesbian, lgbtq+, bisexual and transgender car-shoppers.” Interestingly, their political correctness overrides actual world, in a sense that no car maker has ever
The
Gay/lesbian vehicle choices: why?
The campaign germinated from a major internal learn at Ford and Jaguar on how to achieve gay consumers, which watch over to be fairly affluent with a taste for luxury goods. Ford estimates there are some 14 million gay and womxn loving womxn consumers in the Joined States who wield $450 billion in purchasing authority.
"They spend more money on luxury cars and they have more money to spend," said Simon Sproule, a spokesman for Jaguar. "They are very loyal to brands and organizations that converse to them in a way that is relevant."
Automobile advertisements aimed at gay consumers are fairly common in Europe, Australia and other markets, but are rare in the United States.
Jaguar, the Ford-owned maker of British luxury cars, discovered in recent years that many gay consumers were visiting its dealer showrooms.
Beginning later this month, Jaguar will begin running print ads in magazines that extend the gay and homosexual woman community such as Out and The Advocate. The first such ad features a Jaguar X-Typ
Cars ~
The market
Gay Wheels